“Cheese it”

GIPHY has partnered with Nasdaq to illuminate their seven-story LED screen with animated artwork. Participating GIF artists include Amir-Behan Jahanbin, Dax Norman, Jeron Braxton, Jordan Bruner and Minju An.

Each artist has created one GIF-length piece that will entertain the tower screen at Nasdaq for 5 full minutes. The format invites one piece per week to play on uninterrupted loop, giving the artist and the viewer the chance for a meditative and infinite experience amongst an otherwise chaotic Times Square.

The work will be on view Tuesdays from 4:25pm-4:30pm EST at 4 Times Square. All work will also be published on GIPHY followed by an interview with the artists on Nasdaq.

Photographed by Hyeona Ahn